I hate getting the 6 zillion page phone book thrown on my doorstep a few times a year. I get one from Verizon, and a couple from competitors. Why in the world would a business spend upwards of $500 for a listing in the dead tree pages? I love that someone has started Yellowikis: the yellow pages for the 21st century. It’s a community edited free listing of businesses around the world! There is something to this, after all Yell Publishing is scared, Yell Publishing is suing Yellowikis for infringing a trademark. Look out Yellow Cabs, you’re next!