The hottest new widget on the web is BlogRush.com (yes, that’s an affiliate link). You put their widget on your site, then they syndicate your headlines out to other blogs in your same category. On your blog you’ll see five headlines from other blogs. You’ll get one of your headlines displayed on some other blog for every time the widget is loaded. Plus you get credit for people you refer to the service. Their Terms of Service says not to spam people, or to otherwise harm the Internet, but I’d be willing to bet we start seeing BlogRush.com spam fairly soon.
I also wonder if the system will scale well. Getting credit for up to 10 generations of referrals is nice, but eventually the numbers will overwhelm and you won’t be able to actually use all your credit. This is very similar to the model that Banner Exchange used back in the mid 1990’s. For every two ads you showed for other web sites, you’d get one of your ads shown elsewhere.
How do they make any money? It appears that 10% of the blogs showing up in the widget are actually ads. I think that might bother me, since there’s no disclosure of ad vs. blog in the widget.
So be aware that BlogRush is coming, it has potential to increase your site’s traffic. But I’m concerned by the advertising embedded within the widget.